Influence: The Psychology of Persuasion

'Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes?. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behaviour of people. The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content. The book has received critical acclaim from all angles